I briefly went over the importance of branding.
I've realized that branding helps you define your business not only to external audiences, but also to yourself and your team.
Branding helps you to carefully articulate what it is you do in a clear and concise manner.
I’ve worked with numerous startups that, through the process of branding, were able to really hone in on their mission.
Branding helps you identify key messages you would like to convey.
It helps you to be consistent in all of your interactions and mindful of how you are presenting yourself.
Once you do implement new branding, it’s motivating and inspires you to do your best to uphold your brand promise.
It's a living, breathing, ever-evolving aspect of your business that requires constant evaluation.